Partner with NAMBA: Sponsor Niseko Mountain Bike Trails

Partner with NAMBA

NAMBA is building the infrastructure that transforms Niseko into a year-round destination. Your partnership directly builds trails, supports events, and grows a community that brings visitors to your doorstep.

19,000+

Twin Peaks visitors since 2024

¥196M+

raised since 2022

60+

community partners

95%

goes directly into the dirt

"We are proud to have sponsored the Shogun Syndicate trail and to be part of NAMBA's vision of building a world class mountain bike destination in Japan."

Chris Selig

Norco Japan

Your Brand in the Park

Partner logos are displayed on individual trail signs, large trail map boards, and trailhead signage. Every visitor to the park sees them.

Your logo on individual trail signs, seen by every rider
Your logo on large trail map boards at key intersections
Signage photos regularly featured in media coverage (Cyclowired, etc.)

Two riders looking at the Twin Peaks Bike Park trail map board, sponsor logos visible along the bottom

Your Brand Online and in Print

Logo in dedicated partners section on namba.ngo website
Trail information on Trailforks (global audience of millions of riders)
Printed marketing materials, flyers, and pamphlets
Dedicated social media announcement post

Example NAMBA Instagram post announcing a new partner

Community Partners

Annual partnerships for local businesses and organisations. Every tier puts your brand alongside a growing network of 60+ partners investing in Niseko's future.


	Tanuki	Shika	Higuma	Trail
Annual cost
Annual cost	¥50,000	¥250,000	¥500,000+	Per metre
Availability
Availability	Unlimited	Unlimited	15	Limited
Logo on NAMBA homepage
Logo on NAMBA homepage	✓	✓	✓	✓
Logo on select marketing material
Logo on select marketing material		✓	✓	✓
Logo on trailhead & event sponsor banner
Logo on trailhead & event sponsor banner		✓	✓	✓
Logo on NAMBA website banner
Logo on NAMBA website banner			✓	✓
Annual social media recognition
Annual social media recognition			✓	✓
Brand logo on multiple large trailhead signs
Brand logo on multiple large trailhead signs			✓	✓
Brand logo on trail markers (every 500m)
Brand logo on trail markers (every 500m)				✓
Social media takeover announcement
Social media takeover announcement				✓
Commercial operator pass included
Commercial operator pass included				✓

Industry Partners

For mountain bike and outdoor industry brands, we offer partnership on a product basis. Provide equipment, apparel, or services in exchange for the same exposure benefits as our community partners. Brands like Specialized, Peatys and Smith have already joined the network.

Same exposure benefits as community partners
Product contribution instead of (or alongside) cash
Co-branded event opportunities
Demo and testing opportunities at NAMBA events

Trail Sponsorship

Fund the building of a trail and your brand becomes permanently part of the landscape. Trail sponsors receive all Higuma-level benefits plus extensive signage exposure: your logo on the trail's sign, on map boards, and on trail markers at least every 500m. Trail sponsorship also includes a lifetime commercial operator pass.

2026 Trail Opportunities

Lower Green Climb

In construction 2,000m · ¥7,000,000

Climb trails see slower traffic, giving sponsor signage longer dwell time and stronger brand impressions. Lower Green Climb opens easier access to the west side of the mountain, making it a popular route not just for beginners, but for anyone who would rather not ride all the way to the top.

Green Flow Trail

In planning 1,500m · ¥11,000,000

Niseko's first proper beginner downhill course. The area has plenty of skills parks and easy loops, but Green Flow bridges the gap between skills park and intermediate terrain, a real downhill trail tailored to beginners. Build planned for 2026.

Something Else in Mind?

Every business is different. If you have an idea for how your brand or business could support NAMBA, whether through services, resources, or a creative collaboration, we'd love to hear from you. Some of our best partnerships have started with a conversation.