Niseko Area Mountain Bike Association

Our Mission

To grow and unify the Niseko area mountain bike community towards the common goals of creating, enhancing, maintaining, and protecting great places to ride in Niseko and the surrounding area.

To seek harmony with the greater Niseko community and with the natural environment of Hokkaido in the Niseko Area Mountain Bike Association's quest to transform Niseko into Asia's premier mountain bike destination.

Our Goals

Building trails that are accessible for all levels and all ages to enjoy.
To advocate, encourage all forms of Mountain Biking within the community through various events, races, group rides, etc., for all to enjoy and have fun.
Promote equality and inclusion in mountain biking.
Promote a mountain biking code of conduct.
To be proactive in sourcing funding to support our goals.
Promote the establishment of an integrated network of world class Mountain Bike trails in Niseko and surrounding areas.

Ensure that trails are sustainable and add value to the environment in which they are built.
Be fiscally responsible, accountable to our members and the wider community.
Work with local and regional governments, national parks, developers, resort operators, utility companies, private landowners, the community forestry services and other stakeholders to keep our trails open and accessible.
To offer supporting individuals, companies, organisations, donators, clear and quantitative benefits for their support.

Our Leaders

Paul Wright, NAMBA President

General Manager at Park Hyatt Niseko Hanazono

“NAMBA is a truly exciting development for the Niseko area. Resort towns the world over have recognized the potential and success mountain biking can bring to their communities and local businesses as a complimentary summer activity to winter and all season resort destinations. I am inspired by the work which the NAMBA co-founders and team have achieved in such a short period of time and I look forward to seeing the vision of NAMBA become a reality, with Niseko becoming a globally recognized Mountain Bike destination.”

Shunichi Kimura, NAMBA Vice President

Kimura restaurant Owner & Yotei Niseko Cycling Association Vice President

“With the advent of e-MTBs, mountain biking is set to become even more accessible and fun for all. The development of Niseko's trail network will expand the winter backcountry culture into Niseko's lush & mild summers. Looking forward to bringing the community & our visitors trails that are close to local towns and ski resorts enabling everyone to enjoy themselves and the natural environment.”

Ross Carty, Co-founder & NAMBA Vice President

NOASC Adventures Founder / Owner & Niseko's Foreign Business Pioneer

“I first came to Niseko 30+ years ago and have personally witnessed Niseko's growth from a sleepy farmtown to one of the world's premier winter destinations. Mountain biking is the area's new frontier; the sport's potential here is truly untapped and has the power to do for summer what snowsports have done for winter."